California's Industria del Amor began in the late '80s, scoring several minor hits in Mexico before breaking out in the early '90s as a sort of mid-level soft-rock, Tejano ballad hit machine. Though the group's singles began to fade a bit toward the end of the '90s, Industria del Amor's albums continued to chart. The groups' continuing popularity was confirmed with the release of two greatest-hits packages, 30 Inolvidables and 30 Inolvidables, Vol. 2, both of which were Top 20 Latin chart hits in 2003. Their nexts studio effort, 2005's Si Te Perdiera offered surprising Duranguense arrangements of two well-known Mexican standards: Bulmaro Bermúdez's "Los Caminos de Michoacan" and José Alfredo Jiménez's "Camino de Guanajuato." 2006's Para Ti...Nuestra Historia landed well inside the Top Latin Albums top 50 and Industria del Amor toured South America behind it. Neither of the two albums they issued to finish the decade--2007's Lagrimas Del Amor (2007) and Hasta el Cielo (2008)-- chrted and they parted company with Fonovisio. After 2011's Noche Buena on Platino Records, placed at Top Latin Albums, Industria del Amor inked a deal with Discos America. Their debut Firmeza was issued the following year and landed on the Top Latin Albums list as did 20 Grandes Exitos Con Mariachi, and 20 Aniversario. . The band hit the road, playing across the United States, throughout Mexico and in Latin America. In 2017, Industria del amor has a new single "Como le hago" 2019-2020